3rd Annual BeauytCon – LA

3rd Annual BeauytCon Los Angeles presented by ELLE Magazine

LA

BeautyCon—the preeminent global summit for top digital fashion and beauty influencers, and their ever-growing number of fans—returned  to Los Angeles for its third-annual summit. BeautyCon Los Angeles was held in partnership with ELLE, at the LA Mart, on August 16th from 10am-6pm, marking the second stop for BeautyCon’s 2014 event series.

BeautyCon is the place where hundreds of content creators—professional beauty gurus, editors, celebrities, bloggers and YouTube personalities—come together to network, discuss the future of online media, and interact with their fans. More than 6,000 of those fans gathered at the LA Mart to participate in interactive presentations, attend panels, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons in the digital space.  

This daylong experience was geared toward the tech savvy and socially connected group BeautyCon’s creators have dubbed, “Generation Connected.” Gen C, also known as the YouTube generation, is a group—80% of which is comprised of Millennials—who care deeply about creation, curation, connection and community, and is a powerful new force in the consumer culture. Brands that participated included; NYX Cosmetics, American Apparel, Uberbliss, Tarte Cosmetics, Salon Perfect, Crown Brushes, Lola V, The Platform, Insta Brand, The Hunt, Covergirl, Luster White, Shea Moisture, Bellami Hair, Cult Gaia, Stila, Too Faced, Mr. Kate, StyleHaul, and Panasonic Beauty to name a few.

Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon also introduced the BeautyCon Fashion Fan Club (BFF Club) where guests were able to sign up and receive special promotions, meet & greets, personalized shout outs from their favorite YouTube sensations amongst other perks.

The panels for the day were:

How Do You Wear Your Inner Beauty? Hosted by Emily Greener of (I AM THAT GIRL) Kandee Johnson Evelina Barry, Jenn Im, Shameless Maya, Alexa Losey , Mindy, Teni Panosian, MakeupByMandy24, Brittany Mota-Wiley.

Keep On Keepin On Hosted by Lindsay Albanese, Elle Fowler, Blair Fowler
ItsMyRayeRaye, Bunny Meyer, Sazan Barzani, Clare Marshall, CutePolish
Amy Heidemann.

Q+A with Aimee Song, Michael Blaney + Shay Mitchell Hosted by Jeannie Mai, Aimee Song, Michaela Blaney, Shay Mitchell.

Hi Haters, Bye Haters Hosted by Christina Topacio, AllieMarieEvans, Brittny Gastineau, Teala Dunn, Gabi Gregg, Allison McNamara, MayBabyTumbler , Kate Albrecht, Missy Lynn

Keynote – Q & A: Hosted by Jeannie Mai, Kelly Osbourne, Bethany Mota.

Here are a few shots from the day:

kelly

Kelly Osbourne

shay

Shay Mitchell

bethany

YouTube Sensation – Bethany Mota

jeannie

Jeannie Mai

group

Michaela Blaney, Shay Mitchell & Aimee Song

There was also a special performance from British Band, Rixton, at the BeautyCon LA’s After Party.

rixton

Photo Credit: (Alex Wyman/AP Invision)(Jordan Strauss/AP Invision)

The ABC’s of Healthy Skin with VMV Hypoallergenics

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Beauty School is in Session:

The ABC’s of Healthy Skin with VMV Hypoallergenics

There is just something about Fall that makes us want to hit Refresh. While we might not be heading back to the classroom, Fall is the perfect time to get back to beauty basics to ensure an A+ complexion. Here the experts at VMV Hypoallergenics, the gold standard in hypoallergenicity, provide skin care A-B-C’s to keep in mind for healthy, radiant skin all year-long.

Apply sunscreen daily. While this may seem like a no brainer, applying SPF even when beach days are over  is a must. Exposure to harmful UVA and UVB rays is a daily reality – outdoors from sun exposure (yes, even during those cool days) and indoors from the UV rays leaked by compact fluorescent lights and omnipresent computer screens. Wear at least SPF 30 daily, regardless of the season. Look for a sunscreen that protects against UVA and UVB rays. For added protection, dust powder that contains SPF, such as the Illuminants Brilliant Finish 25 Powder Foundation over sunscreen. This brightening, protective powder-foundation works as an SPF 25 physical barrier while masking hyperpigmentations and other imperfections.

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Beauty Lesson: Sunscreen, never leave home without it.

Brush cleaning. Fact: It’s easier to prevent blemishes than to treat them, and if you’re not cleaning your brushes regularly, treatments won’t completely prevent flare-ups. Keep skin clear by washing brushes often. Go one step further in the quest for a clear complexion, by choosing brushes with anti-microbial properties. Look for synthetic bristles as they accumulate less bacteria than natural, animal-hair bristles. Try the VMV Hypoallergenics Skintelligent Beauty Brushes ($15-$32). Available in 8 styles, these luxe bamboo-handled brushes feature soft, synthetic bristles for gentle, yet professional application. Beauty Lesson: Dirty makeup brushes and applicators can spread bacteria (leading to infection, acne and irritation), therefore mitigating the steps you are taking to keep skin glowing. Wash brushes often!

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Cleanse according to skin type. There’s no doubt that cleansing is a key element in any skin care routine but for best results, opt for cleanser specific to your skin type. VMV has a full line of specialized cleansers – ranging from acne-prone to anti-aging. However, all skin types should always opt for pH-neutral cream cleansers and avoid over cleansing; twice a day is really all you need.

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Beauty Lesson: Cleansing is the first step of a skin care regimen. Make the most of it by using skin-concern-specific creamy cleansers.